Bite Size Information that's not Fake news?

Short and easy information that can help you to understand the new world of online business.

What makes a site a site?

Responsive Site + SEO + online ads.

Without these elements, the site is just an electronic brochure without an audience and eyeballs.

Do you know that a domain could cost thousands of dollars?

Here are, to this date, the most expensive domain names.

• $4000 per year domain ( .security, .protection, .cars, .auto, .inc )

Can you ever get a free website?

Believe it or not, yes. You must first list your business with a GMB (Google My Business) listing. When you have completed updating all the information about your business into GMB and most importantly, get it verified, you are set you go. Your business name will be the website address. Although it is free monetarily, you are officially "married" to Google. You can post, but you can't decide what not to be posted; Google does. 

What is the purpose of a website?

Before you even start engaging an agency to build you website or wanting to build one on your own, stop and ask yourself these;

• Why do I need a website?

• Who do I serve with this website?

• How can I reach these customers with this website?

Has COVID changed browsing habits?

Yes, we have seen a steady increase in desktop browsing. As people are working from home more and with better time management at hand, more are turning to desktops as the primary device. It is a good idea to review your desktop setup and update your operation hours and services.

How to turn the tables around during this pandemic?

1. Reinvent your business through digitisation; go online and explore a business app.

2. Update your business using Google My Business (GMB). Social Distancing forces people to go online. They want to know if their favourite business is still in business. Be there, and ready to post an update to keep your customers informed about your new offers.

3. This is the best time to establish online communication with your customers, be it through Messenger, WhatsApp, WeChat, Facebook, Website, IG and even blog.

What is the purpose of being online & SEO?

To share information. This information that you are sharing ... ... yes, yes...  in your website/blog/IG/FB etc, etc.. and the way that the information are organised is called SEO.

What is bounce rate?

Bounce rates = indicate if someone, somehow, landed on your page and exited almost immediately without even browsing.  If you are monitoring the site performance, focus on reducing the bounce rate to at least 50% and below. Lower bounce rates mean that you have attracted the right visitors to your site. Don't worry about the drop in visitor numbers as you improve your site SEO. You are on the right track in attracting the right visitors to your site.

Who is the site designed for?

When you come across a designer who designs a site not for you but for your clients, you've got the right one. A website is never designed for personal consumption; it's designed for your clients. 

Why should you have a website for your business?

A website is part of an investment instrument portfolio for your business. Your assets are the traffic that comes to your site, which can be translated into potential purchases and customer loyalty. It's better than money in financial investments. The value of the website will not change with the market.